Brand Resources & Guidelines

Explore the official resources and visual standards for the FITIV brand and product suite.

Our Name

The name FITIV is a combination of the words FITness and actIVe. Using the correct name and pronunciation helps us maintain a clear and consistent identity.

• Style: Always use all-caps: FITIV.
• Pronunciation: Pronounce it as one word: FIT-iv (rhymes with "active"). To avoid confusion, do not pronounce it as "Fit-I-V".

Download All Assets

You can access the complete set of FITIV brand and product assets, including all logo variations and icons, through our central resource folder.

Note: Please ensure you have read and understood the usage guidelines on this page before using these assets in any public-facing materials.

Download FITIV Brand Kit

Brand Assets

Use these assets for general brand representation, corporate materials, or when discussing the company as a whole.

Logo

The primary logo is the most recognizable element of our brand. Use the color version on light or dark backgrounds whenever possible.

Icon

The "F" icon is our shorthand symbol. It is specifically designed for use in small spaces, such as social media profile pictures.

Product Assets

Use these assets for all communications regarding our specific technology and software offerings.

FITIV Pulse App

To maintain accuracy, please refer to our application by its full name: FITIV Pulse. Avoid using the shorthand "FITIV" when discussing the app itself.

• App Icon: Use this asset when referring specifically to our mobile or wearable watch applications, or within app store listings.

Download Badges

When linking to our app, please use the official badges provided by Apple and Google.

• Apple App Store: Download Official Badges
• Google Play Store: Download Official Badges

Asset Misuse

To keep our branding sharp and legible, please avoid the following:

• Don't stretch, squeeze, or distort the proportions of the logo or icon.
• Don't change the official colors or apply gradients to the flat brand assets.
• Don't rotate the logo or place it at an angle.
• Don't use the company logo (wordmark) to represent the app on a device home screen.
• Don't use low-resolution or pixelated versions of these assets.

Questions?

We want to make it as easy as possible for you to use our brand assets correctly. If you have any questions regarding these guidelines, need a file format not listed here, or require approval for a specific use case, please reach out to our team at support@fitiv.com.